Showing posts with label Strategy. Show all posts
Showing posts with label Strategy. Show all posts

Thursday, December 18, 2008

Strategy and the Fat Smoker: Doing What's Obvious But Not Easy by David H Maister

Doing What's Obvious But Not Easy by David H MaisterFinally read David H. Maister's Strategy and the Fat Smoker; Doing What's Obvious But Not Easy.

Here's the table of contents:
Introduction I
Strategy 1
Strategy and the Fat Smoker 3
Strategy Means Saying "No" 19
It's Not How Good You Are; It's How Much You Want It 33
Are We In This Together? The Preconditions for Strategy 47
What's Our Deal? 59
Client Relationships 75
Do You Really Want Relationships? 77
The Friendship Strategy 93
Doing It for the Money 107
Management 119
Tyrants, Energizers, and Cynics 121
Why (Most) Training Is Useless 131
A Great Coach In Action 143
A Natural Manager 159
Accountability: Effective Managers Go First 171
Selecting a Leader: Do We Know What We Want? 187
Putting it Together 197
The One-Firm Firm Revisited 199
Managing the Multidimensional Organization 219
The Trouble With Lawyers 229
The Chief Executive's Speech 243
Passion, People, and Principles 251
Bibliography 257
Acknowledgements 259
About David Maister 261
Additional Material David Maister 263
Index 267

I wish I could highly recommend this book, as I do his other books (The Trusted Advisor and Managing The Professional Service Firm).

But I just wasn't impressed. Maybe it's because my expectations were so high; maybe it's because his other books were so superb.

In any case, this book is worth skimming through but I don't love it.

Tuesday, November 18, 2008

Outliers by Malcolm Gladwell

The Story of Success by Malcolm GladwellI have read Malcolm Gladwell's The Tipping Point: How Little Things Can Make a Big Difference and Blink: The Power of Thinking Without Thinking. I thought The Tipping Point started off great and lost momentum part way through the book. And I felt the same way about Blink.

Now I have just read about his latest book, Outliers: The Story of Success, in a New York Times review "It's True: Success Succeeds, and Advantages Can Help" by Michiko Kakutani.

And I am not impressed. Given Gladwell's cult-like following, I have no doubt that Outliers will be a bestseller.

I don't want to read it. But probably will just because everyone else will be raving about Gladwell's new book.

Wednesday, September 3, 2008

Founders at Work by Jessica Livingston

Don't worry about people stealing your ideas. If your ideas are any good, you'll have to ram them down people's throats.
-Howard Aiken


This was quoted by Jessica Livingston in the introduction of Founders at Work: Stories of Startup’s Early Days, which I recently read (click here to read all my posts on this book).

I found this quote both humorous and fascinating and it makes me wonder how much truth there is to it.

I would guess that with early-stage technology, which the companies featured in Founders at Work were known for, terrific life-changing ideas would easily be dismissed by critics.

But in other situations, I would guess that the inventors' and founders' fear that someone might steal their idea isn't that far off.

Another quote that got me thinking in this book was the idea that "Companies take shape based on the personality characteristics and human interaction characteristics of the founders" -- Ray Ozzie said this in Chapter Seven but the idea was echoed throughout the book. Just one chapter back, in Chapter Six, Mitchell Kapor said, "These types of companies tend to reflect the personalities and interests of their founders. Microsoft is very much cast in Bill Gates's images; and Apple, Steve Jobs; Borland, Phillippe Kahn."

I wonder how accurate this observation is.

Anyway, lots to think about after having read this book. No interest in starting a tech company, even after reading the success stories from this book.

In case you're curious, here's the Table of Contents:
Foreword ix
Acknowledgments xi
Introduction xiii

1 Max Levchin: Cofounder, PayPal 1
2 Sabeer Bhatia: Cofounder, Hotmail 17
3 Steve Wozniak: Cofounder, Apple Computer 31
4 Joe Kraus: Cofounder, Excite 61
5 Dan Bricklin: Cofounder, Software Arts 73
6 Mitchell Kapor: Cofounder, Lotus Development 89
7 Ray Ozzie: Cofounder, Iris Associates, Groove Networks 103
8 Evan Williams: Cofounder, Pyra Labs (Blogger.com) 111
9 Tim Brady: First Non-Founding Employee, Yahoo 127
10 Mike Lazaridis: Cofounder, Research In Motion 141
11 Arthur Van Hoff: Cofounder, Marimba 153
12 Paul Buchheit: Creator, Gmail 161
13 Steve Perlman: Cofounder, WebTV 173
14 Mike Ramsay: Cofounder, TiVo 191
15 Paul Graham: Cofounder, Viaweb 205
16 Joshua Schachter: Founder, del.icio.us 223
17 Mark Fletcher: Founder, ONElist, Bloglines 233
18 Craig Newmark: Founder, Craigslist 247
19 Caterina Fake: Cofounder, Flickr 257
20 Brewster Kahle: Founder, WAIS, Internet Archive, Alexa Internet 265
21 Charles Geschke: Cofounder, Adobe Systems 281
22 Ann Winblad: Cofounder, Open Systems, Hummer Winblad 297
23 David Heinmeier: Hansson Partner, 37 signals 309
24 Philip Greenspun: Cofounder, ArsDigita 317
25 Joel Spolsky: Cofounder, Fog Creek Software 345
26 Stephen Kaufer: Cofounder, TripAdvisor 361
27 James Hong: Cofounder, Hot or Not 377
28 James Currier: Founder, Tickle 387
29 Blake Ross: Creator, Firefox 395
30 Mena Trott: Cofounder, Six Apart 405
31 Bob Davis: Founder, Lycos 419
32 Ron Gruner: Cofounder Alliant Computer Systems; Founder, Shareholder.com 427

Index 447

Don't be surprised if I post about this book again. I might even buy myself a copy.

Wednesday, August 27, 2008

Founders at Work: Stories of Startup’s Early Days by Jessica Livingston

I've really enjoyed Jessica Livingston's Founders at Work: Stories of Startup’s Early Days -- one of many library books I borrowed last month.

This book tells the story of startups like Firefox, TiVo, WebTV, Craigslist, Hotmail, Adobe, and others through interviews with their founders or creators.

Initially, it made me think of If at First You Don’t Succeed . . . The Eight Patterns of Highly Effective Entrepreneurs by Brent Bowers (click here to read all my posts on this book) in that both books seek to shed light on what makes entrepreneurs tick.

While Livingston interviews individuals who founded or created dot-com or other technology start-ups, Bowers talks with founders of small businesses from varied fields that include jam making, cosmetics, manufacturing and more.

The main difference in the book lies in the way each author organizes his/her book. Where Bowers organizes his book into chapters based on eight traits of entrepreneurs with stories from 40+ entrepreneurs sprinkled throughout the book, Livingston spends just her two-page introduction discussing the patterns of entrepreneurs and then spends a chapter on each person with an in-depth interview.

Call me crazy, but I much prefer the way Livingston organized her book. It is easier to follow and you learn more from each individual.

And, as you know by now, I love primary sources. so I appreciated how each chapter was an interview with a founder or creator of one or more start-ups.

Here are the patterns that Livingston found for comparison to the list by Bowers:
  1. Uncertainty that they were actually onto something big.
  2. Determination, especially to build things that work.
  3. Perseverance through uncertainty, isolation, and sometimes lack of progress.
  4. Adaptability and mental flexibility to understand what users/customers want and to change and develop their original idea.
  5. Empathy for users/customers.
  6. Desire to change the world and to keep building things.

Livingston doesn't assert this list as a steadfast rule (where Bowers does); she merely states that these were some of her observations from interviewing the 32 entrepreneurs featured in her book.

Back to reading!

Thursday, August 14, 2008

The Opposable Mind: How Successful Leaders Win Through Integrative Thinking by Roger Martin

These past few weeks I've been so slow at getting through my library books.

I did start reading The Opposable Mind: How Successful Leaders Win Through Integrative Thinking by Roger Martin (published by the Harvard Business School Press).

Roger Martin has been dean of the Rotman School of Management at the University of Toronto since 1998 and is also professor of strategic management at the Rotman School focusing his research in the areas of global competitiveness, integrative thinking, business design and corporate citizenship. During his 13 years with Monitor Company (a global strategy consulting firm based in Cambridge, Massachusetts), Martin founded and chaired Monitor University, the firm's educational arm, served as co-head of the firm for two years, and founded the Canadian office.

Martin starts off his book with this appropriate F. Scott Fitzgerald quote:
The test of a first-rate intelligence is the ability to hold two opposing ideas in mind at the same time and still retain the ability to function. One should, for example, be able to see that things are hopeless and yet be determined to make them otherwise.

Interestingly, Martin mentions three top selling business books in the first chapter, Choices Conflict, and the Creative Spark:

Martin appears to mock the ineffectiveness of these books, though he does state:
I don't wish to denigrate any of th books mentioned. They were best sellers for a reason: businesspeople want to know what makes a great leader because they themselves would like to be better leaders. Each book offers a particular perspective, and each perspective is valuable. But to approach every business problem with the question, "What should I do?" is to foreclose options before they can even be explored.

Sounds to me like he's just covering himself.

Wednesday, July 23, 2008

Books on Consulting

I haven't received any recommendations for Books for Artists or on Non-profit Management, but these books were championed for Consulting:

Thoughts?

The list is a little overwhelming and I'd like to pare it down to the essentials.

Wednesday, May 7, 2008

What Got You Here Won’t Get You There: Transactional Flaws

Yesterday, I wrote about What Got You Here Won’t Get You There: Discover the 20 Workplace Habits You Need to Break by Marshall Goldsmith and said:
I found the list of “transactional flaws” so interesting that I really want to share it with you all, but I’d be spoiling the book for you if I did that and this book is fantastic and really worth reading. I’d hate to rob you of that experience.

Well, I've had so many request to share them that I realized the least I could do is point you to the URL on author's website where you can find the list of transactional flaws. So here ya go, click here to read Marshall Goldsmith's list of 20 transactional flaws that cause interpersonal issues and may prevent us from reaching our personal and professional goals.

I don't know about you but I am absolutely guilty of 60% of these flaws at least some of the time.

Number 17, failing to express gratitude, Number 10, failing to give proper recognition, Number 11, claiming credit that we don't deserve, are three of the flaws that I very rarely commit. I go out of my way to thank people and recognize their efforts, both privately and publicly, and I enjoy giving credit where it's due. In fact, I probably give too much credit in an effort to prevent committing this flaw.

Similarly, Number 18, punishing the messenger, Number 15, refusing to express regret, Number 12, making excuses, and Number 13, clinging to the past, and are flaws I'd like to believe that I seldom commit. I try my best not to blame people and I'd like to believe that I take full responsibility -- publicly if necessary -- for my actions (and do so without deflecting blame to the past), though I'm sure I could improve.

Number 1, winning too much, I don't do too often either. I'm pretty much anti-competitive so while I like to do well compared to my own internal standards, I generally don't feel a need to "win." Same goes for Number 19, passing the buck, and Number 20, an excessive need to be "me." I try to work on my faults, and realize that I'm still a long way from fixing them all, but I certainly try not to claim that my faults are just part of who I am, take it or leave it. is the same.

Number 4, making destructive comments, and Number 8, negativity, or “let me explain why that won’t work," I'd like to believe are not part of my modus operandi though I would guess that unfortunately my desire to find the truth can sometimes come off as a "let me explain why that won't work" kind of attitude.

Number 9, withholding information, and Number 16, not listening, just sound totally ludicrous to me! I believe that people have these flaws but would like to believe that I am not among those people.

Number 2, adding too much value, I commit frequently. I try to refrain from providing advice unless I am asked, but when I am asked I probably give more advice than is necessary. Number 5, starting with “no” “but,” or “however, I absolutely do all too frequently. I hadn't realized until reading this book how destructive this can be, even with the best of intentions.

Number 6, telling the world how smart we are, I probably do commit more frequently than I should. I can think of several occasions when I've said something and then immediately realized how arrogant I probably sounded.

Number 14, playing favorites, and Number 3, passing judgment, I want to believe I don't commit but I know that I do. No matter how "fair" we all like to think we are, we subconsciously if not consciously continually pass judgments play favorites. I absolutely need to work on these flaws.

Number 7, speaking when angry, I certainly do in personal situations though I would like to believe that I very rarely commit this flaw in professional situations. Still, I could stand to work on this.

Monday, May 5, 2008

What Got You Here Won't Get You There - Personal Notes

What Got You Here, Won't Get You There: HOW SUCCESSFUL PEOPLE BECOME EVEN MORE SUCCESSFULThe table of contents and my personal notes from reading:

What Got You Here Won’t Get You There: Discover the 20 Workplace Habits You Need to Breakby Marshall Goldsmith
256 pages, Hyperion January 9, 2007
ISBN-10: 1401301304
Table of Contents

Acknowledgments

Section One: The Trouble with Success.
1. You are Here
2. Enough About You
3. The Success Delusion, or Why We Resist Change

Section Two: The Twenty Habits That Hold You Back from the Top
4. The Twenty Habits
5. The Twenty-First Habit: Goal Obsession

Section Three: How We Can Change for the Better
6. Feedback
7. Apologizing
8. Telling the world, or Advertising
9. Listening
10. Thanking
11. Following Up
12. Practicing Feedforward

Section Four: Pulling Out the Stops
13. Changing the Rules
14. Special Challenges for People in Charge

Coda: You Are Here Now

Appendix: Global Leadership Inventory

Transactional Flaws (Chapter 4)
1. Winning too much: the need to win at all costs and in all situations—when it matters, when it doesn't, and when it's totally beside the point
2. Adding too much value: the overwhelming desire to add our two cents to every discussion
3. Passing judgment: the need to rate others and impose our standards on them
4. Making destructive comments: the needless sarcasms and cutting remarks that we think make us sound sharp and witty
5. Starting with "No," "But," or "However": the overuse of these negative qualifiers which secretly say to everyone "I'm right. You're wrong."
6. Telling the world how smart we are: the need to show people we're smarter than they think we are.
7. Speaking when angry: using emotional volatility as a management tool
8. Negativity, or "Let me explain why that won't work": the need to share our negative thoughts even when we weren't asked
9. Withholding information: the refusal to share information in order to maintain an advantage over others
10. Failing to give proper recognition: the inability to praise and reward
11. Claiming credit that we don't deserve: the most annoying way to overestimate our contribution to any success
12. Making excuses: the need to reposition our annoying behavior as a permanent fixture so people excuse us for it
13. Clinging to the past: the need to deflect blame away from ourselves and onto events and people from our past; a subset of blaming everyone else
14. Playing favorites: failing to see that we are treating someone unfairly
15. Refusing to express regret: the inability to take responsibility for our actions, admit we're wrong, or recognize how our actions affect others
16. Not listening: the most passive-aggressive form of disrespect for our colleague
17. Failing to express gratitude: the most basic form of bad manners
18. Punishing the messenger: the misguided need to attack the innocent who are usually only trying to help us
19. Passing the buck: the need to blame everyone but ourselves
20. An excessive need to be "me": exalting our faults as virtues simply because they're who we are

The Four Commitments (Chapter 6)
1. Let go of the past
2. Tell the truth
3. Be supportive and helpful - not cynical or negative
4. Pick something to improve yourself - so everyone is focused on more "improving" than "judging"

Soliciting Feedback (Chapter 6)How can I do better?
What can I do to be a better partner at home / better colleague at work / better leader of this group?

The Skill that Separates the Near-Great from the Great (Chapter 9)
Listen
Don't interrupt
Don't finish the other person's sentences
Don't say "I knew that"
Don't even agree with the other person (even if he praises you, just say, "Thank you")
Don't use the words "no", "but," and "however"
Don't be distracted. Don't let your eyes or attention wander elsewhere while the other person is talking
Maintain your end of the dialogue by asking intelligent questions that (a) show you're paying attention, (b) move the conversation forward, and (c) require the other person to talk (while you listen).
Eliminate any striving to impress the other person with how smart or funny you are. Your only aim is to let the other person feel that he or she is accomplishing that.

My Nightly Follow-Up Routine (Chapter 11)
1. How happy are you?
2. How much walking did you do?
3. How many push-ups?
4. How many sit-ups?
5. Did you eat any high-fat foods?
6. How much alcohol did you drink?
7. How many hours of sleep did you get?
8. How much time did you spend watching TV or surfing the Internet?
9. How much time did you spend writing?
10. Did you do or say something nice for Lyda (my wife)?
11. Did you do or say something nice for Kelly and Brian (my children)?
12. How many times did you try to prove you were right when it wasn't worth it?
13. How many minutes did you spend on topics that didn't matter or that you could not control?

Criteria for picking a coach (Chapter 11)
One, it shouldn't be a chore for your coach to get in touch with you (and with cell phones that's no longer an issue). You never want to have some technical problem as an excuse for not following up.
Two, your coach should be interested in your life and have your best interests at heart. You don't want someone yawning through your checklist as you answer whether you flossed, or remembered to take your vitamins. For example, Jim Moore is an old friend, also from my home state of Kentucky. We enjoy talking to each other. It's not a burden for us to call each other.
Three, your coach can only ask the prescribed questions; he or she cannot judge your answers. (Warning: If your coach is a spouse or parent, suspending judgement might be asking a lot of them.)
After that, it's a simple process. Pick an issue in your life that you're not happy with and that you want to improve. Make a list of a dozen small daily tasks - nothing so major that it overwhelms the rest of your day - that you need to do to improve in your chosen area. And have your "Jim Moore" ask you about each task at the end of the day. That's it. As with any exercise, you won't see results immediately. But if you stick to it with daily follow-up, you will do all the tasks on your list. The results will appear. You will change. You will be happier. And people will notice.

Feedforward (Chapter 12)
1. Pick the one behavior that you would like to change which would make a significant, positive difference in your life. For example, I want to be a better listener.
2. Describe the objective in a one-on-one dialogue with anyone you know. It could be your wife, kids, boss, best friend, or coworker. It could even be a stranger. The person you choose is irrelevant. He or she doesn't have to be an expert on the subject. For example, you say, I want to be a better listener. Almost anyone in an organization knows what this means. You don't have to be an "expert" on listening to know what good listening means to you. Likewise, he or she doesn't have to be an expert on you. If you've ever found yourself on a long flight seated next to a perfect stranger and proceeded to engage in an earnest, heartfelt, and honest discussion of your problems with that stranger - or vice versa - you know this is true. Some of the truest advice can come from strangers. We are all human beings. We know what is true. And when a useful idea comes along, we don't care who the source is. (If you think about it, a stranger - someone who has no past with you and who cannot possibly hold your past failings against you or, for that matter, ever bring them up - may be your ideal feedforward "partner.")
3. Ask that person for two suggestions for the future that might help you achieve a positive change in your selected behavior - in this case, becoming a better listener. If you're talking to someone who knows you or who has worked with you in the past, the only ground rule is that there can be no mention of the past. Everything is about the future.
For example, you say, I want to be a better listener. Would you suggest two ideas that I can implement in the future that will help me become a better listener?
The other person suggests, First, focus all your attention on the other person. Get in a physical position, the "listening position," such as sitting on the edge of your seat or leaning forward toward the individual. Second, don't interrupt, no matter how much you disagree with what you're hearing.
These two ideas represent feedforward.
4. Listen attentively to the suggestions. Take notes if you like. Your only ground rule: You are not allowed to judge, rate, or critique the suggestions in any way. You can't even say something positive, such as "That's a good idea." The only response you're permitted is, Thank you.

Changing: The Rules (Chapter 13)
1. You might not have a disease that behavioral change can cure
2. Pick the right thing to change
3. Don't delude yourself about what you really must change
4. Don't hide from the truth you need to hear
5. There is no ideal behavior
6. If you can measure it, you can achieve it
7. Monetize the result, create a solution
8. The best time to change is now

Appendix: Global Leadership Inventory
The leadership inventory was developed as part of a research project (sponsored by Accenture) involving 200 specially selected high-potential leaders from 120 companies around the world. Respondents are asked to rate leaders on a five-point scale, ranging from Highly Satisfied to Highly Dissatisfied.
Consider your own (or this person's) effectiveness in the following areas. How satisfied are you with the way he or she (or you) . . .

Thinking Globally

1. Recognizes the impact of globalization on our business
2. Demonstrates the adaptability required to succeed in the global environment
3. Strives to gain the variety of experiences needed to conduct global business
4. Makes decisions that incorporate global considerations
5. Helps others understand the impact of globalization

Appreciating Diversity
6. Embraces the value of diversity in people (including culture, race, sex, or age)
7. Effectively motivates people from different cultures or backgrounds
8. Recognizes the value of diverse views and opinions
9. Helps others appreciate the value of diversity
10. Actively expands her/his knowledge of other cultures (through interactions, language study, travel, etc.)

Developing Technological Savvy
11. Strives to acquire the technological knowledge needed to succeed in tomorrow's world
12. Successfully recruits people with needed technological expertise
13. Effectively manages the issue of technology to increase productivity

Building Partnerships
14. Treats coworkers as partners, not competitors
15. Unites his/her organization into an effective team
16. Builds effective partnerships across the company
17. Discourages destructive comments about other people or groups
18. Builds effective alliances with other organizations
19. Create a network of relationships that help to get things done

Sharing Leadership
20. Willingly shares leadership with business partners
21. Defers to others when they have more expertise
22. Strives to arrive at an outcome with others (as opposed to for others)
23. Creates and environment where people focus on the larger good (avoids sub-optimization or "turfism")

Creating a Shared Vision

24. Creates and communicates a clear vision for our organization
25. Effectively involves people in decision-making
26. Inspires people to commit to achieving the vision
27. Develops an effective strategy to achieve the vision
28. Clearly identifies priorities

Developing People
29. Consistently treats people with dignity
30. Asks people what they need to do their work better
31. Ensures that people receive the training they need to succeed
32. Provides effective coaching
33. Provides developmental feedback in a timely manner
34. Provides effective recognition for others' achievements

Empowering People
35. Builds people's confidence
36. Takes risks in letting others make decisions
37. Gives people the freedom they need to do their job well
38. Trusts people enough to let go (avoids micromanagement)

Achieving Personal Mastery
39. Deeply understands her/his own strengths and weaknesses
40. Invests in ongoing personal development
41. Involves people who don not have strengths that he/she does not possess
42. Demonstrates effective emotional responses in a variety of situations
43. Demonstrates self-confidence as a leader

Encourages Constructive Dialogue
44. Asks people what he/she can do to improve
45. Genuinely listens to others
46. Accepts constructive feedback in a positive manner (avoids defensiveness)
47. Strives to understand the other person's frame of reference
48. Encourages people to challenge the status quo

Demonstrates Integrity
49. Demonstrates honest, ethical behavior in all interactions
50. Ensures that the highest standards for ethical behavior are practices throughout the organization
51. Avoids political or self-serving behavior
52. Courageously "stands up" for what she/he believes in
53. Is a role model for living our organization's values (leads by example)

Leading Change
54. Sees changes as an opportunity, not a problem
55. Challenges the system when change is needed
56. Thrives in ambiguous situations (demonstrates flexibility when needed)
57. Encourages creativity and innovation in others
58. Effectively translates creative ideas into business results

Anticipating Opportunities
59. Invests in learning about future trends
60. Effectively anticipates future opportunities
61. Inspires people to focus on future opportunities (not just present objectives)
62. Develops ideas to meet the needs of the new environment

Ensuring Customer Satisfaction

63. Inspires people to achieve high levels of customer satisfaction
64. View business processes from the ultimate customer perspective (has an "end to end" perspective)
65. Regularly solicits input from customers
66. Consistently delivers on commitments to customers
67. Understands the competitive options available to her/his customers

Maintaining a Competitive Advantage
68. Communicates a positive, "can do" sense of urgency toward getting the job done
69. Holds people accountable for their results
70. Successfully eliminates waste and unneeded cost
71. Provides products/services that help our company have a clear competitive advantage
72. Achieves results that lead to long-term shareholder value

Written Comments
What are your strengths? Or if you are evaluating someone, what does this person do that you particularly appreciate? (Please list two or three specific items.)

What specifically might you do to be more effective? Or if evaluating someone, what suggestions would you have for this person on how she or he could become more effective? (Please list two or three specific items.)

Tuesday, April 29, 2008

What the Best MBAs Know: How to Apply the Greatest Ideas Taught in the Best Business Schools

I've considered many graduate school options...medical school, law school, business school, doctoral programs, masters programs...but more and more I think I will not go to graduate school.

I figure I love to read and learn and if I put my mind to it, I can learn just about anything.

So I think I will finally take a friend's suggestion to read What the Best MBAs Know: How to Apply the Greatest Ideas Taught in the Best Business Schools by Peter Navarro (editor) -- my friend is in business school so I figure she knows what she's talking about.

From what I gather, the contributors are from top-ranked business schools like Sloan (at MIT), Kellogg (at Northwestern), Wharton (at the University of Pennsylvania) and Stanford and feature detailed chapters important MBA topics such as strategy, accounting, managerial economics, marketing and decision analysis.

Here's the table of contents in case you're curious:
Part 1: The big MBA picture
1. Who should read this book? 1
2. The big picture - an overview of the MBA curriculum 6

Part 2: The strategic and tactical MBA
3. Management strategy - five steps to successful strategic analysis 19
4. Macroeconomics and the well-timed business strategy 57

Part 3: The functional MBA
5. Strategic marketing - delivering customer value 87
6. Operations and supply chain management - getting the stuff out the door 119
7. Financial accounting - "doing the numbers" for investors, regulators and other external users 152
8. Managerial accounting - "doing the numbers" for internal decision making and control 171
9. Corporate finance - the big questions and key concepts 194

Part 4: The organizational and leadership MBA
10. Organizational behavior - the power of people and leadership 227

Part 5: The MBA toolbox
11. Statistics, decision analysis, and modeling - how the numbers help us manage 261
12. Managerial economics - microeconomics for managers 287
13. Concluding thoughts 318

Click here for an audio excerpt on the author's website.

What the Best MBAs Know was published in 2005 so I'd guess that the information is still relevant though I may simply borrow a copy from the library and hold off purchasing until McGraw-Hill publishes a second edition.