Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

Tuesday, November 18, 2008

Outliers by Malcolm Gladwell

The Story of Success by Malcolm GladwellI have read Malcolm Gladwell's The Tipping Point: How Little Things Can Make a Big Difference and Blink: The Power of Thinking Without Thinking. I thought The Tipping Point started off great and lost momentum part way through the book. And I felt the same way about Blink.

Now I have just read about his latest book, Outliers: The Story of Success, in a New York Times review "It's True: Success Succeeds, and Advantages Can Help" by Michiko Kakutani.

And I am not impressed. Given Gladwell's cult-like following, I have no doubt that Outliers will be a bestseller.

I don't want to read it. But probably will just because everyone else will be raving about Gladwell's new book.

Monday, September 8, 2008

Branding Only Works on Cattle by Jonathan Salem Baskin

I've always wanted to learn about branding so when I heard about Jonathan Salem Baskin's soon-to-be-published Branding Only Works on Cattle: The New Way to Get Known (and drive your competitors crazy) I got pretty excited -- click here to learn more about the book and view the table of contents on the author's website.

The premise seems to be that the world has changed and what you thought you knew about branding is no longer true.

Any branding/marketing experts out there? What do you think?

Can you recommend any other books to learn about branding (this is the only book on branding that I've heard of)?

Wednesday, September 3, 2008

Founders at Work by Jessica Livingston

Don't worry about people stealing your ideas. If your ideas are any good, you'll have to ram them down people's throats.
-Howard Aiken


This was quoted by Jessica Livingston in the introduction of Founders at Work: Stories of Startup’s Early Days, which I recently read (click here to read all my posts on this book).

I found this quote both humorous and fascinating and it makes me wonder how much truth there is to it.

I would guess that with early-stage technology, which the companies featured in Founders at Work were known for, terrific life-changing ideas would easily be dismissed by critics.

But in other situations, I would guess that the inventors' and founders' fear that someone might steal their idea isn't that far off.

Another quote that got me thinking in this book was the idea that "Companies take shape based on the personality characteristics and human interaction characteristics of the founders" -- Ray Ozzie said this in Chapter Seven but the idea was echoed throughout the book. Just one chapter back, in Chapter Six, Mitchell Kapor said, "These types of companies tend to reflect the personalities and interests of their founders. Microsoft is very much cast in Bill Gates's images; and Apple, Steve Jobs; Borland, Phillippe Kahn."

I wonder how accurate this observation is.

Anyway, lots to think about after having read this book. No interest in starting a tech company, even after reading the success stories from this book.

In case you're curious, here's the Table of Contents:
Foreword ix
Acknowledgments xi
Introduction xiii

1 Max Levchin: Cofounder, PayPal 1
2 Sabeer Bhatia: Cofounder, Hotmail 17
3 Steve Wozniak: Cofounder, Apple Computer 31
4 Joe Kraus: Cofounder, Excite 61
5 Dan Bricklin: Cofounder, Software Arts 73
6 Mitchell Kapor: Cofounder, Lotus Development 89
7 Ray Ozzie: Cofounder, Iris Associates, Groove Networks 103
8 Evan Williams: Cofounder, Pyra Labs (Blogger.com) 111
9 Tim Brady: First Non-Founding Employee, Yahoo 127
10 Mike Lazaridis: Cofounder, Research In Motion 141
11 Arthur Van Hoff: Cofounder, Marimba 153
12 Paul Buchheit: Creator, Gmail 161
13 Steve Perlman: Cofounder, WebTV 173
14 Mike Ramsay: Cofounder, TiVo 191
15 Paul Graham: Cofounder, Viaweb 205
16 Joshua Schachter: Founder, del.icio.us 223
17 Mark Fletcher: Founder, ONElist, Bloglines 233
18 Craig Newmark: Founder, Craigslist 247
19 Caterina Fake: Cofounder, Flickr 257
20 Brewster Kahle: Founder, WAIS, Internet Archive, Alexa Internet 265
21 Charles Geschke: Cofounder, Adobe Systems 281
22 Ann Winblad: Cofounder, Open Systems, Hummer Winblad 297
23 David Heinmeier: Hansson Partner, 37 signals 309
24 Philip Greenspun: Cofounder, ArsDigita 317
25 Joel Spolsky: Cofounder, Fog Creek Software 345
26 Stephen Kaufer: Cofounder, TripAdvisor 361
27 James Hong: Cofounder, Hot or Not 377
28 James Currier: Founder, Tickle 387
29 Blake Ross: Creator, Firefox 395
30 Mena Trott: Cofounder, Six Apart 405
31 Bob Davis: Founder, Lycos 419
32 Ron Gruner: Cofounder Alliant Computer Systems; Founder, Shareholder.com 427

Index 447

Don't be surprised if I post about this book again. I might even buy myself a copy.

Wednesday, August 27, 2008

Founders at Work: Stories of Startup’s Early Days by Jessica Livingston

I've really enjoyed Jessica Livingston's Founders at Work: Stories of Startup’s Early Days -- one of many library books I borrowed last month.

This book tells the story of startups like Firefox, TiVo, WebTV, Craigslist, Hotmail, Adobe, and others through interviews with their founders or creators.

Initially, it made me think of If at First You Don’t Succeed . . . The Eight Patterns of Highly Effective Entrepreneurs by Brent Bowers (click here to read all my posts on this book) in that both books seek to shed light on what makes entrepreneurs tick.

While Livingston interviews individuals who founded or created dot-com or other technology start-ups, Bowers talks with founders of small businesses from varied fields that include jam making, cosmetics, manufacturing and more.

The main difference in the book lies in the way each author organizes his/her book. Where Bowers organizes his book into chapters based on eight traits of entrepreneurs with stories from 40+ entrepreneurs sprinkled throughout the book, Livingston spends just her two-page introduction discussing the patterns of entrepreneurs and then spends a chapter on each person with an in-depth interview.

Call me crazy, but I much prefer the way Livingston organized her book. It is easier to follow and you learn more from each individual.

And, as you know by now, I love primary sources. so I appreciated how each chapter was an interview with a founder or creator of one or more start-ups.

Here are the patterns that Livingston found for comparison to the list by Bowers:
  1. Uncertainty that they were actually onto something big.
  2. Determination, especially to build things that work.
  3. Perseverance through uncertainty, isolation, and sometimes lack of progress.
  4. Adaptability and mental flexibility to understand what users/customers want and to change and develop their original idea.
  5. Empathy for users/customers.
  6. Desire to change the world and to keep building things.

Livingston doesn't assert this list as a steadfast rule (where Bowers does); she merely states that these were some of her observations from interviewing the 32 entrepreneurs featured in her book.

Back to reading!

The 100 Best Business Books of All Time: What They Say, Why They Matter, and How They Can Help You

In addition to books, magazines and newspapers, I also read ChangeThis.com.

Since ChangeThis.com was bought by 800-CEO-READ in Summer 2005, I get email updates from both companies.

Those of you who love business books may want to read the latest email I received from:
Hello Changethisers,

Hope you're well. You may not know us at 800-CEO-READ by name, but we are the folks that maintain and care for ChangeThis. And, we have news to share.

The heads of 800-CEO-READ, founder Jack Covert and vice-president Todd Sattersten, have spent the last year writing a book entitled THE 100 BEST BUSINESS BOOKS OF ALL TIME which will be available in February, 2009.

To celebrate the book's release and help you gear up for the book, we're hosting a six-month book club culminating with the release of THE 100 BEST BUSINESS BOOKS OF ALL TIME. For six months, September ’08 through February ‘09, you will receive a book a month. The first five books will be one of Jack and Todd’s picks from The 100 BEST and will cover a range of business topics, from Management and Leadership to Entrepreneurship and Marketing.

The sixth and final book will be THE 100 BEST, landing in mailboxes in early February.

To learn more, check out Todd's blog post about the about the book club:
http://800ceoread.com/blog/archives/008375.html

Or, go directly the following address to sign up:
http://800ceoread.com/products/?ISBN=COUNTDOWN100

Many thanks & best of days,
ChangeThis and 800-CEO-READ

http://www.changethis.com/
http://800ceoread.com/

Hmm, I don't know -- The Countdown Book Club: Six Months To The 100 Best Business Books of All Time gives you six books for $99. Doesn't sound like too much of a deal to me.

Still, I'd like to browse through a copy of The 100 Best Business Books of All Time. Guess I'll just look for it when it comes out in February 2009.

Tuesday, April 29, 2008

What the Best MBAs Know: How to Apply the Greatest Ideas Taught in the Best Business Schools

I've considered many graduate school options...medical school, law school, business school, doctoral programs, masters programs...but more and more I think I will not go to graduate school.

I figure I love to read and learn and if I put my mind to it, I can learn just about anything.

So I think I will finally take a friend's suggestion to read What the Best MBAs Know: How to Apply the Greatest Ideas Taught in the Best Business Schools by Peter Navarro (editor) -- my friend is in business school so I figure she knows what she's talking about.

From what I gather, the contributors are from top-ranked business schools like Sloan (at MIT), Kellogg (at Northwestern), Wharton (at the University of Pennsylvania) and Stanford and feature detailed chapters important MBA topics such as strategy, accounting, managerial economics, marketing and decision analysis.

Here's the table of contents in case you're curious:
Part 1: The big MBA picture
1. Who should read this book? 1
2. The big picture - an overview of the MBA curriculum 6

Part 2: The strategic and tactical MBA
3. Management strategy - five steps to successful strategic analysis 19
4. Macroeconomics and the well-timed business strategy 57

Part 3: The functional MBA
5. Strategic marketing - delivering customer value 87
6. Operations and supply chain management - getting the stuff out the door 119
7. Financial accounting - "doing the numbers" for investors, regulators and other external users 152
8. Managerial accounting - "doing the numbers" for internal decision making and control 171
9. Corporate finance - the big questions and key concepts 194

Part 4: The organizational and leadership MBA
10. Organizational behavior - the power of people and leadership 227

Part 5: The MBA toolbox
11. Statistics, decision analysis, and modeling - how the numbers help us manage 261
12. Managerial economics - microeconomics for managers 287
13. Concluding thoughts 318

Click here for an audio excerpt on the author's website.

What the Best MBAs Know was published in 2005 so I'd guess that the information is still relevant though I may simply borrow a copy from the library and hold off purchasing until McGraw-Hill publishes a second edition.

Friday, April 25, 2008

The Forbes Book of Great Business Letters: Best of the Best

I finished reading The Forbes Book of Great Business Letters: Memos, Missives, Pitches, Proposals and E-Mails (edited by Erik Bruun) last week and I want to share some of my favorite letters from this book with you.

There were many fantastic letters (especially some of the ones that are copyrighted) so I've chosen some that I believe to be in the public domain. Some of the letters in The Forbes Book of Great Business Letters were several pages long but the ones I've listed here were all one page letters.

This letter offers wonderful advice on how to be a good businessman (and a good doctor).
Dr. Benjamin Rush to William Claypoole (Advice)

July 29, 1782

The following short directions to Dr. Claypoole were given as the parting advice of his friend and master. If properly attended to, they will ensure him business and happiness in North Carolina.
  1. Take care of the poor. By becoming faithful over a few, you will become a ruler over many. When you are called to visit a poor patient, imagine you hear a voice sounding in your ears, "Take care of him, and I will repay thee."
  2. Go regularly to some place of worship. A physician cannot be a bigot. Worship with Mohamitans rather than stay at home on Sundays.
  3. Never resent an affront offered to you by a sick man.
  4. Avoid intimacies with your patients if possible, and visit them only in sickness.
  5. Never sue a patient, but after a year's service get a bond from him if possible.
  6. Receive as much pay as possible in goods or the produce of the country. Men have not half the attachment to these things that they have to money.
  7. Acquire a habit of visiting your patients regularly at one certain hour.
  8. Never dispute a bill. Always make reductions rather than quarrel with an old and profitable patient.
  9. Don't insert trifling advice or services in a bill. You can incorporate them with important matters such as a pleurisy or the reduction of a bone.
  10. Never make light (to a patient) of any case.
  11. Never appear in a hurry in a sickroom, nor talk of indifferent matters till you have examined and prescribed for your patient.

Yours sincerely,
Benjamin Rush

This satirical letter from a Texan farmer to his congressman pokes fun of the irrationality of federal farm subsidies.
J. B. Lee, Jr., to Congressman Ed Foreman (Business and Government)

March 20, 1963
The Honorable Ed Foreman
House of Representatives
Congressional District # 16
Washington 25, D.C.

Dear Sir,

My friend over in Terebone Parisk received a check for $1,000 check from the government this year for not raising hogs. So I am going into the not-raising hogs business next year.

What I want to know is, in your opinion, what is the best kind of farm not to raise hogs on and the best kind of hogs not to raise? I would prefer not to raise Razorbacks, but if that is not a good breed not to raise, I will just as gladly not raise any Berkshires or Durocs.

The hardest work in this business is going to be in keeping an inventory of how many hogs I haven't raised.

My friend is very joyful about the future of the business. He has been raising hogs for more than 20 years and the best he ever made on them was $400, until this year when he got $1,000 for not raising hogs.

If I get $1,000 for not raising 50 hogs, then will I get $2,000 for not raising 100 hogs? I plan to operate on a small scale at first, holding myself down to about 4,000 hogs which means I will have $80,000 coming from the government.

Now, another thing; these hogs I will not raise will not eat 100,000 bushels of corn. I understand that you also pay farmers for not raising corn. So will you pay me anything for not raising 100,000 bushels of corn not to feed the hogs I am not raising?

I want to get started as soon as possible as this seems to be a good time of year for not raising hogs.

One more thing, can I raise 10 or 12 hogs on the side while I am in the not-raising-hogs-business just enough to get a few sides of bacon to eat?

Very truly yours,

J. B. Lee, Jr.

Potential Hog Raiser

This one from Clyde Barrow to Henry Ford is amusing. It was written six weeks before being gunned down with Bonnie Parker.
Clyde Barrow to Henry Ford (Compliments and Complaints)

Tulsa Okla
10th April [1934]
Mr. Henry Ford
Detroit Mich.

Dear Sir:--

While I still have got breath in my lungs I will tell you what a dandy car you make. I have drove Fords exclusively when I could get away with one. For sustained speed and freedom from trouble the Ford has got ever[y] other car skinned, and even if my business hasn't been strickly legal it don't hurt enything to tell you what a fine car you got in the V8.

Yours truly,

Clyde Champion Barrow

This letter from Andrew Carnegie just after he sold Carnegie Steel to J. P. Morgan for $480 million marks the beginning of Carnegie's second career as a philanthropist.
Andrew Carnegie to Henry Phipps Jr. (Deals)

5 West 51st Street
Sunday eve.

My dear H.P.

Mr. Stetson has just called to tell me it is closed, all fixed -- big times on Stock Exchange tomorrow.

Well, this is a step in my life -- a great change, but after a time, when I get down to new conditions, I shall become I believe a wiser and more useful man, and besides live a dignified old age as long as life is granted, something few reach.

Yours,
A. C.

Sinclair Lewis (first American to win the Nobel Prize in Literature in 1930) received a letter from one woman offering to work as his secretary ("Dear Mr. Lewis," she wrote, "I'll do everything for you -- and when I say everything I mean everything") and Lewis's wife Dorothy Thompson replied on behalf of her husband.
Dorothy Thompson to an Admirer of Her Husband (Employment)

My dear Miss--:

My husband already has a stenographer who handles his work for him. And, as for "everything" I take care of that myself -- and when I say everything I mean everything.

Dorothy Thompson
(Mrs. Sinclair Lewis to you.)

The Kentucky Distillers’ Co offer to sell its list of customers to the Keeley Institute, the widely known alcoholics’ sanatorium is another one that makes me laugh:
Kentucky Distillers to Alcoholic's Sanitorium (Marketing)

Kansas City, Mo.
Dec. 3, 1913.
Keeley Institute
Dwight, Illinois

Gentlemen: Our customers are your prospective patients. We can put on your desk a mailing of over 50,000 individual consumers of liquor. The list is the result of thousands of dollars of advertising.

Each individual on the list is a regular user of liquor. The list of names is new, live and active. We know this because we have circularized it regularly. We furnish this list in quantities at the prices listed below. Remittance to accompany each order.

40,000 to 50,000 . . . . . . . . . . . . . . . $400
20,000 . . . . . . . . . . . . . . . . . . . . . . . $300
10,000 . . . . . . . . . . . . . . . . . . . . . . . $200

We will not furnish this list in lots less than 10,000. Discontinuance of business January 1, is the occasion for selling our mailing list.

Yours truly,
Kentucky Distillers' Co
W. Franklin, President

Hope you enjoy these as much as I have!